A conscious choice for you and the environment

Choosing a sulfate-free shampoo is a simple but important step towards healthier hair and a more balanced scalp. At Care of Gerd, our organic shampoos are made in Jokkmokk – right in the heart of Lapland’s pure nature. Here, plant power combines sustainability and function in products that care without compromise.

Traditional shampoos often contain sulfates such as SLS (Sodium Lauryl Sulfate)

substances that create a strong lather but can also dry out both hair and skin. A sulfate-free shampoo instead cleanses gently with the help of mild plant-based surfactants that leave the hair's natural oils intact - for a healthier balance over time.

Discover our entire range at careofgerd.se and find your favorite.

Why you should choose sulfate-free shampoo

When you choose a sulfate-free shampoo, you're making a choice that benefits both you and the environment. Sulfate-free options are especially good for you if you:

• have a sensitive scalp or get itchy easily
• want to preserve colored hair longer
• have curly hair that needs extra moisture
• want to avoid strong cleaning agents
  
  

Sulfate-free shampoo helps protect your hair's natural moisture balance and leaves your hair feeling soft and vibrant even after multiple washes. It's a difference you can't just see – you can feel.

Organic ingredients from Nordic nature

In our shampoos we use nutritious berry seed oils from blueberries, cloudberries and lingonberries. By combining Lappish raw materials with carefully selected organic ingredients, we create pure, gentle and nourishing hair care.

Our products are based on plants and berries grown in the Lapland environment – ​​where nature is still untouched and the power of the plant kingdom is preserved. The formulations contain organic ingredients such as:

• Blueberry seed oil – rich in antioxidants that strengthen the hair shaft and protect against external stress.
• Lingonberry seed oil – balances the scalp, prevents irritation and gives a fresh feeling.
• Fenugreek Seed Oil – deeply moisturizes and gives hair a natural shine.
• Quinoa Starch – detangles hair, gives it fullness and a silky feel.
• Rice starch – absorbs excess fat and provides a light, fresh volume.
• Aloe vera – soothes, moisturizes and adds shine without weighing down the hair.

Together, these ingredients create a gentle yet effective cleanser that is suitable for the whole family.

From silicone to natural balance

If you have previously used shampoo with silicones or strong sulfates, your hair may need a few washes to adjust. Silicones form a film around the hair shaft and prevent moisture and nutrition from penetrating.

When you switch to a sulfate-free and silicone-free shampoo, your hair may feel different at first – but it will soon regain its natural shine, strength and volume. It’s an investment in your hair’s long-term health.

Sustainable shampoo – with care at every step

All our products are manufactured in our own factory in Jokkmokk where we take responsibility for every part of the process. Our packaging is recyclable, the tubes are made of sugarcane plastic, we offer refill options in glass and all ingredients are biodegradable.

Choosing a sulfate-free shampoo from Care of Gerd is choosing a sustainable alternative – for your body, your hair and our common planet.

Discover our range of sulfate-free shampoos

With us you will find several varieties of organic and sulfate-free shampoo, all designed for different hair types and needs:

• Blueberry Shampoo – moisturizing and softening for dry or treated hair.
• Lingonberry Shampoo – balancing for an unbalanced scalp.
• Cloudberry Shampoo – volumizing for fine and thin hair.
• 24/7 Shampoo & Body Shower – perfume-free alternative for sensitive skin and children.
  
  

A sulfate-free shampoo is more than just a trend – it’s part of a sustainable lifestyle. By choosing gentle, plant-based ingredients, you’ll get hair that feels clean and healthy without drying it out, while reducing your impact on nature.

At Care of Gerd, it's care that makes the difference – from the flora of Lapland to your shower.